What is Prescriptive Analytics?

With the sheer amount of data available to companies, it is highly easier than ever to leverage information that is collected to drive real business value. It is highly tricky to identify the best way to analyze the data. Prescriptive analytics is one of the best options that assist your business in identifying data-driven strategic decisions and even help individuals in avoiding the limitations of standard data analytics practices. Prescriptive analytics is a type of data analytics that involves the use of technology that helps businesses make better decisions via the analysis of raw data. This can be used for making decisions on any time horizon, from immediate to long-term.

It is highly essential that individuals must get started by learning what prescriptive analytics is about and how is it different from descriptive and predictive analytics. In this article, let us get an insight into prescriptive analytics. A data analytics Bootcamp is worth in career Data Science vs Data Analytics in the shortest amount of time possible. Data analytics Bootcamp offers short, knowledge-intensive courses to teach professional skills. 

Prescriptive analytics is a process that analyzes data and also provides instant recommendations on how to optimize business practices to fit multiple predicted outcomes. This is the third and final tier in the modern, computerized data processing. The application seeks to determine the assumption limitation that is based on the study of data and mathematical algorithms application and probabilistic techniques.

How Do Prescriptive analytics work?

For generating automated recommendations or decisions, generally, we need to be somewhat algorithm-based models and design a path in mind for using this form of analytics. It is highly essential that an individual should know what the problem is and what one is looking for to solve it. The first step for prescriptive analytics is to identify the problem to work on.

Let us explain this by representing an example: HR manager is tasked with an up-skilling team. Here, however, he realizes that team member who lacks particular skill may not be able to upgrade the course. Prescriptive analytics usually comes into play for determining how to move forward. An algorithm that identifies team members who don’t possess the necessary skills will send it into an automated recommendation.

Benefits of Prescriptive analytics:

Individual who are either executive or at a senior position and is looking to optimize the efficiency and success of the organization operation must choose this. Prescriptive analytics is one of the smartest and most effective, efficient tools that grow the organization’s business intelligence. Prescriptive analytics afford the below-mentioned benefits:

  • Effortlessly map the road to success: Prescriptive analytic model is developed for drawing together data and operation in order to produce the roadmap that reveals what actually must be done and is right. Artificial intelligence accepts the road of business intelligence for applying simulated actions to the scenario to produce the steps that are essential to avoid failure or achieve success.
  • Inform real-time and long-term business operation: Decision-makers help in depicting real-time and forecasted data that helps in making decisions that support sustained growth and success. This puts together decision-making by offering specific recommendations.
  • Spend less thinking time: the instant result of data analysis and outcome prediction lets the team spend less time finding problems and even more time in designing the perfect solutions. Artificial intelligence helps in curating and processing data that is better than the team of data engineers and in a fraction of time results.
  • Reduce human error: with more advanced algorithms and machine learning processes, prescriptive analytics offers an even more comprehensive and accurate form of data aggregation and analysis than other analytics such as descriptive analytics, etc.
  • Revenue generation: Prescriptive analytics helps businesses in understanding what the clients actually want to buy. The outcomes are arrived at with detailed and timely information on customers and purchasing. This helps professionals at the senior level to scale up the business and be able to find and open up new avenues for cross and up-selling.
  • Grow margin management: Prescriptive analytic model provides insights into the optimal mix of products that a company should focus its attention on. This model is created based on current as well as anticipated market conditions that ensure higher business productivity and profitability.

What are the challenges with Prescriptive analytics?

Prescriptive analytics is powerful as it does not present unique challenges. Let us have a look at the below space:

  • Difficult to define the function: for optimizing results, every prescriptive analytical model requires a fitness function to be well defined. The function forms the base that helps in obtaining the ideal set of solutions. Arriving at this function can be difficult as it requires an in-depth understanding of the business from multiple angles. One of the best approaches for handling this is to involve a business partner to ensure that the algorithm creates accurate outcomes.
  • Human bias in models: one of the biggest inhibitors is the growth of prescriptive analytics that is required for most models are human-written. This means that the algorithms are set up in a particular way that is not based on data but based on domain expert opinions.

Prescriptive analytics improves decision-making by helping analysts get a close vision for trying outcomes to specific situations. By capturing business value from data requires insight into real-time events. It is not just knowing the future but even taking intelligent actions.

Future of Prescriptive analytics

For analyzing data comprehensively, it is essential that you need a robust and versatile location for perfect data storage. Cloud data warehouse provides massive understanding such as understanding prescriptive analytics not only possible but user friendly. With the ability to store information while also supporting the endless selection of external tools and proprietary integrations, a cloud data warehouse provides IT professionals or users with a solution to data analytics.

The future of prescriptive analytics mainly relies on event processing technology and even works on computing infra along with Machine learning algorithms to facilitate actionability. All the advanced technologies enable the upcoming generation to deliver real-time decision assistance to business users. Prescriptive analytics is the latest tool and must be utilized effectively. This is still one of the least used types of analytics but the potential for companies is immense.

Prescriptive analytics usually does not need to be daunting but with the right foundation, it is a highly powerful tool that helps in optimizing processes, formulating strategies, and reaching organizational goals. Prescriptive analytics brings no time to see how it impact the decision-making process. For having a wider page success, an individual must follow all the aspects of Prescriptive analytics. This article has covered all the essential details regarding prescriptive analytics.